Polish Your Brand Event

WJA In the Know Series with Cara Caulkins of Cara Caulkins PR and Beth Newill of Rank and Style

Join us Thursday, June 14th from 6-8pm at the Amanda Deer flagship store for an exciting 'In the Know' series from WJA Austin. You'll learn from two of Austin's most successful PR and online marketing experts how to build and refine your brand, then translate that into success in the consumer marketplace and online. 

Meet the Speakers

Beth Newill

As Chief Creative and Digital Officer, Beth Newill drives content, user engagement, product, and digital strategy for Rank & Style. She previously served as vice president for an omni-channel software solution and e-commerce startup, focusing on product and digital marketing. Beth spent over eight years in New York City working as a merchant for the designer label Lafayette 148, and retailers Ann Taylor and Esprit, building brand appropriate business strategies and product assortments. Her passion for the retail industry has been a driving force throughout her career. Beth studied at Purdue University and the Fashion Institute of Technology.  

Cara Caulkins

Cara Caulkins has over a decade of public relations experience with expertise in strategic planning and execution of communications programs for an array of lifestyle consumer brands and businesses. Cara began her public relations career in Chicago and New York at award-winning public relations agencies working on national consumer brands in the food, beauty and lifestyle space. After living in Manhattan, she decided to take some time to explore a freelance career and satisfy a personal desire to travel and explore other countries and cultures around the world. During this time, she traveled to more than 15 countries and lived abroad in South America, engaging with people and products on a global scale. Following this life-changing experience, Cara relocated to Austin, TX. In Fall 2016, Austin Way Magazine, named Cara on "The List" of who's who of prominent Austin-based community leaders, business executives, athletes and celebrities. Cara Caulkins Communications merges her personal passion for travel and wellness with her professional interests in supporting great brands that encourage others to look, feel and live the best version of themselves.


Amanda Eddy
Owner and designer of Amanda Deer Jewelry. Lover of all things dainty and cute.

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